Marketing, media and content

Marketing is one of the oldest industries in the labor market, with the main areas of practice in this industry being advertising, promotion, and public relations. Any employer who wants to promote and expose his business to as large a clientele as possible usually cannot or does not want to do it himself, turning to proficient professionals in the field. The same professionals can be from various fields, from content writers and editors to marketing consultants and PR people. Although it seems that, on the face of it, the fields are far apart, all the people who belong to the world of marketing, content, and media have a common goal, which is to develop and promote the company in which they were employed.

Tools like business thinking, in-depth understanding of the current market, sales experience, and customer needs are essential for anyone interested in engaging in this field. Moreover, in most cases, appropriate education and work experience in positions similar to the position you are currently interested in are also required.

A marketer is responsible for retaining and expanding operations with existing customers in a particular organization and locating and recruiting new customers. The role of a marketing person includes day-to-day management of the various sales and marketing channels, gathering information for marketing characterization and analysis, building a marketing plan, providing a telephone answer, closing orders, and managing customer follow-up. Marketing men and women are integrated into work in various organizations such as industrial companies, museums, event production companies, printing houses, food chains, and sheltered housing chains.

A job requires a relevant bachelor's degree depending on the position, usually a degree in business administration with a specialization in marketing or communication. It also requires services, marketing orientation, high-level human relations, and the ability to negotiate. In addition, most jobs require experience in marketing communications management and sometimes require a high level of English and mastery of computer applications such as Office.

A marketing analyst is a person whose job is to streamline the marketing processes of the company or organization in which he works. To do this, the analyst must set up a database of publications made by the company, analyze this data and the budgets invested in advertising, draw conclusions and produce reports that make the data and information accessible to company executives and finally implement effective and intelligent marketing.

Standard requirements for this profession are usually an academic degree in a relevant field such as communication, information systems, or economics, familiarity with various social media and sponsored promotion, experience in measurement tools and analytics such as Google Analytics, Firebase, Appsflyer, and more, experience in Excel and SQL, excellent interpersonal skills, Self-discipline and ability to work independently, creativity and overthinking.

An art director is a person whose job is to offer ideas and texts used to create advertisements and then is responsible for the graphic design of the advertisements. In addition, as part of his role, the art director is responsible for maintaining contact with customers, providing solutions to problems, recruiting and training employees, and managing the creative team.

Art directors are usually needed in advertising agencies, communications, and photography and companies interested in advertising themselves. Standard requirements for this job are usually an extensive portfolio, familiarity with relevant software such as Photoshop, Flash, control of Adobe software and more, previous experience in designing or working in an advertising agency, creativity, responsibility, reliability, perseverance, and interpersonal skills at a high level. Those with a degree in design may be given an advantage.

A linguist is a person who engages in linguistics, which is the study of language and the ability to use language. Language research is divided into several areas, allowing each linguist to focus and specialize in a specific area. The linguist specializes in speaking, reading, and writing in the language he specializes in and understands its origins, the processes it has gone through throughout history, and its modern uses.

The requirements vary by job; therefore, a linguist who works in developing translation software, for example, is required to specialize differently from a linguist who helps treat language and speech disorders. Standard requirements are a degree in linguistics, rapid learning, self-work, and teamwork abilities. Linguists are most often needed in the academy, teaching, language editing, translation work, and therapeutic work in language disorders. Linguists who have combined their studies with an additional degree like computer science can find work that combines the fields.

A spokesperson is a person who belongs to the field of public relations, and his role is to represent the body in the media. The spokesperson informs the public about the activities of the body or organization and takes care to present the body as an expert in its field. The spokesperson answers media inquiries, attends events and conferences, writes media messages, and so on. All his work is aimed at promoting the body in public discourse.

Spokespeople are required in particularly large organizations, in large companies in public relations offices, and government and public bodies. Job requirements are usually an academic degree in a relevant field, for example, communication, familiarity with social media and ways to market it, familiarity with the communication systems in the country, understanding of current affairs, excellent interpersonal skills, charisma, willingness to work flexible and creative hours. Those with previous experience as spokespeople may be given an advantage.

A marketing consultant deals with promoting the business through marketing, drafting marketing plans, and streamlining and maximizing profits through marketing. A marketing consultant is a person whose job is to make decisions in various marketing areas, and his goal is to increase the demand for the company's services or products. The marketing consultant must segment the market to understand to which population group to direct the advertising, perform proper branding of the product, market the product in the various media, operate the sales and distribution system, and so on.

Standard requirements are usually an academic degree in a relevant field such as business administration, understanding of social media and marketing platforms, ability to negotiate, high written and oral expression, analytical skills, control of Office software, and experience in the business.

A public relations person's role is to shape public opinion regarding a person, company, public body, association, etc., thus creating the desired reputation for achieving political, economic, marketing, and the like goals. This job is not a marketing-advertising job but a job in the media arena, appealing to journalists and media people who greatly influence public opinion. In addition, a public relations man builds long-term strategies, deals with crisis management, and drafts communications messages.

People who want to get involved in public relations can find work in communications and public relations offices, public bodies, and commercial companies or accompany famous business people, politicians, and artists. Employers often look for people with relevant education and work experience, high-level interpersonal skills, creative thinking, fluent language, and excellent ability to express themselves orally and in writing.

A technical writer deals with the writing and editing of technical literature such as user manuals for hardware or software and operating instructions for various devices, from household appliances to large and complex industrial systems. Technical writing requires writing and formulating correctly, an affinity for technology, and a deep understanding of the relevant field. Also, it is sometimes necessary to write in English, so full command of this language may be necessary.

New or old technical writers looking for work in the field can join high-tech companies, industrial plants, start-ups, and companies that offer technical writing services. However, it is important to note that some employers in the industry prefer to work with freelance technical writers. This is an excellent option for those interested in working independently and choosing their projects.

A content writer's job is to get readers interested in the content and persuade them to buy a particular product or use some service. A content editor is a person whose job is to edit texts in various media such as newspapers, social networks, articles, and the like. As part of editing the content, the writer is responsible for rewriting existing content if necessary, censoring certain content, and polishing the text before publication.

Standard requirements are usually a bachelor's degree, a high level of expression in writing and orally, proven experience in writing and editing content, ability to work in a team, excellent interpersonal skills, overthinking, and ability to meet schedules. An advantage may be given to those with relevant experience in accordance with each position or graduates of content editing courses.

Dubbing is a process of voice recording and its integration into movies, series, and TV shows. A dubbing artist plays a key role in this process, as his voice is the one that records and replaces the original voices. Dubbing is mainly needed in various production companies to translate foreign films from the source language and create characters' voices in animated films. Therefore, one of the essential acceptance requirements is talent and experience in the game, i.e., the ability to "play" the character, breathe life into it, and adapt its voice to the character and general atmosphere of the film.

Other standard requirements are self-confidence, appropriate tone of voice, and previous experience in recording studios. These requirements are also common to narration roles, which include reading texts in the most appropriate tone for the broadcast, TV shows, commercials, and more. The narrator will also usually be chosen according to his tone of voice and ability to speak fluently.

An informant is a person who specializes in the collection, analysis, and interpretation of information. Informants usually specialize in a particular field of information. The informant must have research abilities and an academic degree in informatics or a person who has studied several courses in informatics. The stages of work are usually the search for information, the collection of information, the organization of information, the processing of information, and the presentation of information. With the help of informant products, companies can formulate strategies and make decisions.

The profession's requirements are usually an academic degree in informatics or a degree in which informatics courses were studied, acquaintance with databases in relevant fields, control of Office software, ability to search and analyze information, writing ability at a high level, and English at a very high level. Each field is different, so that the requirements may change slightly in each position.

A brand manager is a person whose job is to market a particular company's products, to make the brand he is marketing stand out, and thus to create competition. To do this, he must design a marketing strategy, understand how the brand is perceived and what content world it communicates to, conduct market research, analyze the data, build work plans, and implement them. In addition, the manager is responsible for managing the brand activity, executing the marketing strategy, the brand budget, and managing the brand launches. The job often involves collaborations with the divisions of sales, purchasing, operations, manufacturing, and so on.

Requirements are usually a bachelor's degree in a relevant field such as business administration and economics, experience working with data, complete control of Office applications, especially in Excel, high-level English, ability to work with many factors, excellent interpersonal relationships, sales experience, ability to negotiate order, organization, and accuracy. Due to the wide range of brands, an advantage may be given to those with a background in the field. For example, in fashion, an advantage may be given to those with an education in design or affiliation with the field. In the technology field, an advantage may be given to those with technological knowledge.

An advertising manager is a person who is usually responsible for managing and executing digital campaigns, leading projects from the concept stage to the completion of the project and its implementation, creating a brief and implementing marketing strategies, and working in collaboration with a variety of departments in the organization, advertising agencies, and external vendors. Advertising managers are needed in a variety of companies and advertising agencies.

Requirements are usually a bachelor's degree in a relevant field such as marketing, business administration or communication, previous experience in marketing and campaign management, complete control of Office applications, especially in Excel, ability to work with many factors simultaneously, and high level of expression, excellent interpersonal relationships, independent work ability, creativity, meeting deadlines and stress, analytical skills, and self-learning ability.

A content manager is a person whose job is to create, manage, and optimize content to benefit the company or organization. The content manager promotes the company by creating content that people enjoy consuming, distributing it, and measuring the performance effectiveness of the content he has written. The content manager needs to know the company he works for, its goals and objectives, its target audiences, and the competing companies.

Standard requirements are usually relevant academic degree, management experience, experience in marketing writing, ability to work independently and self-discipline, mastery of computer applications and office software, familiarity with social media, excellent interpersonal relationships, knowledge of information analysis, and self-learning abilities.

An account manager is a person whose job is to take care of the client's requirements and make sure that he receives a response to all his needs. The role of an account manager varies slightly from company to company. Still, it usually includes answering the phone to customers, managing existing customer portfolios, locating new customers, monitoring customer publications, and advertising efficiency, increasing activity, and so on.

The requirements are usually excellent human relations, order, and organization, accuracy, and attention to detail, experience working with clients, ability to work independently and fast learning, experience in management, analytical vision, service consciousness, and ability to express themselves at a high level in writing and orally, patience and independence. Account managers are needed in various companies in various areas so that advantage may be given to affiliates in the field. For example, in a high-tech company, candidates proficient in technological terms and speaking English may be given an advantage.

A marketing communications manager (MarCom) is the person responsible for representing the organization in the media. The role includes characterization and planning of the company's website, leading campaigns, writing and content management for social media channels and the company's website, contacting relevant professionals, designing and developing marketing materials, building presentations, planning, implementing, and analyzing marketing strategies, managing exhibitions, and conferences and producing reports. From this, it is possible to deduce how it is worthwhile to act.

Communication managers are needed in large companies and organizations interested in promoting and advertising themselves on the Internet, so employment options are in diverse fields. The requirements are usually relevant education in marketing and advertising, high-level English, excellent interpersonal skills, a digital sense and understanding of social media, familiarity with marketing software and systems, and the ability to work independently.

A video editor is a person whose job is to produce various videos and edit them to be usable and enjoyable for the viewer. The video editor must edit and process the footage, cut sections in the right places and connect sections so that the conceptual sequence of the video is preserved, add audio clips and effects, take care of the image quality, and so on.

Video editors are needed in media and news studios, the film industry, production studios, digital departments, advertising agencies, event producers, and the like. There are courses and training for video editing, but this is not required. Often employers prefer to rely on prior knowledge and experience in video editing, familiarity with video editing software such as After Effects, Illustrator, Cut to cut, Premiere, Avid, and Final Cut, teamwork ability, creativity, technical abilities, and creativity.

A language editor is a person whose job is to read texts, proofread and correct them linguistically, rewrite them if necessary, adapt them to the target audience, and more. The text can be scientific, literary, or journalistic. So on, the linguistic editor must have a comprehensive knowledge of various writing styles or specialize in a particular field.

Linguistic editors are needed mainly in newspapers, magazines, book publishers, advertising agencies, etc. The job requirements are usually linguistic education, i.e., language editing courses or a relevant degree such as language studies, mastery of the rules of syntax and grammar, native language proficiency, self-learning ability, and self-discipline. There are many fields in which linguistic editors are required so it may be advantageous to those with a background in the field. For example, a law firm will give an advantage to linguistic editors with a background in the legal field.

A surveyor's job is to interview people on the phone or in the field to gather relevant information to develop a new product or to find out how satisfied customers are with an existing product. The opinion and feedback of the knowledge audience and the customers provide the company with important information that helps it adapt the new product to the market and improve the existing product to increase the customer audience.

Surveyors are usually needed for research and development departments of many companies and organizations and even for government offices. Acceptance requirements are generally: rebelliousness, ability to lead a phone call and talk to people, excellent interpersonal skills, patience, and the like. In addition, fluency in foreign languages ​​and the ability to work in a computerized environment are significant advantages. It is sometimes necessary to survey foreign language-speaking populations and work with dedicated computer applications to document the answers and information of those surveyed.

A journalist is a person who usually works for various media, and his job is to prepare articles and sometimes also to submit them. There are several types of journalists, including reporters responsible for news coverage. These commentators focus on explaining a particular topic, journalists who publish opinion pieces, photographers, editors, reporters, and so on.

There is no specific degree that prepares for the job of a journalist, but there are advanced training courses in communication bodies, studies in vocational schools, and communication studies. To attend government events that are only open to the media, one must have a journalistic certificate, but this certificate is not required for finding a job in the profession. Standard requirements for a journalist are usually an academic degree, relevant, high expressive ability, ability to work under pressure, head magnification, creativity, assertiveness, and high editing and proofreading abilities.

The role of a business development manager is to develop and promote the company in which he works in various aspects: increasing profits, creating valuable collaborations, reaching more target audiences, developing new services and products, leading operations to become more efficient, and reducing expenses, etc. A business manager will usually operate according to a pre-determined work plan, which will be built according to the business's specific goals.

If so, business development managers are needed for work in various companies, industries, and fields. Non-profit organizations and public entities may also be interested in hiring professional business developers. Working in this position usually requires appropriate education, previous experience in a similar position and managing staff, analytical and creative thinking at a high level, ability to drive processes, good command of the English language, and more.

A copywriter is a person whose job is to write advertising material, and he usually works in an advertising agency or as a freelancer. This role is different from the art director's, as the art director is responsible for the design aspect of the idea. However, many times the copywriter and art director work together.

In many countries, the field of copywriting is studied as part of certificate studies and not an academic degree. Therefore, the job requirements are usually a training certificate or an academic degree in a relevant field like communication and specialization in industries like marketing or public relations. It also requires a portfolio, teamwork ability, excellent interpersonal skills, creativity, high-level oral and written expression skills, curiosity, experience In marketing writing, responsibility, accuracy, and punctuality. An advantage will be given to those with relevant experience.

A broadcaster is a person who presents radio programs. Many radio programs deal with topics such as sports, economics, entertainment, music, politics, and the like, so the broadcaster must be proficient in the field in which the program deals. There are a relatively small number of jobs for radio broadcasters.

The broadcaster must have a pleasant voice, mastery of the language he transmits, fluency, the ability to pronounce words correctly, an understanding of how to work in the studio, and excellent interpersonal skills and curiosity. Some positions may require an academic degree in a relevant field.

A screenwriter is a creator who writes the screenplay for TV series, movies, commercials, plays, and the like. Many screenwriters study film, and as part of their studies, they become familiar with different structures of screenplays and learn how to write them. The producer works closely with the director and the producer and must have good interpersonal skills.

Each project is different and unique, so that the requirements may vary with each project. For example, there may be jobs where the screenwriter will be required to have an academic degree in a field other than film or have experience in fields unrelated to screenwriting. However, the most common requirements are an academic degree in the field, portfolio, high writing ability, high-level English, and excellent interpersonal relationships.

A budget manager is a person who works in an advertising agency, and his job is to manage the budget of the firm's clients, that is, those who have hired advertising services. The budget manager represents the client in the advertising agency and functions as a project manager in everything related to that client. In addition, the budget manager is responsible for coordinating between the office's various departments and promoting processes related to the budget. The budget manager must meet the schedule allotted to him and not exceed the budget.

Job requirements are usually a degree in a relevant field such as marketing, business administration or communication, good interpersonal communication and services, familiarity with the world of advertising, ability to motivate employees, ability to prioritize tasks and perform tasks simultaneously, organization and order, self-learning, familiarity with marketing systems, control in Office software and creativity.

A translator's job is to translate texts from one language to another. The translator's work requires in-depth knowledge of the source language from which he is translating and the language into which he is translating. There are several types of translations: a literary translator who translates movies and plays, a translator in the medical field, a technical translator who translates operating manuals, specifications, the like, and more.

There are certificate studies in translation and postgraduate studies in the field, but not all translators are necessarily graduates of these tracks. The requirements are usually fluency in the native language, proficiency at a very high level in another language, an academic degree or a certificate of translation, self-discipline, and the ability to meet deadlines. Those with relevant experience may be given an advantage.