Internet

The Internet is an accessible source of information, which allows us to consume and create a lot of content easily and quickly for learning, leisure, self-expression, and more. The much attention the Internet is getting from us has made it a very effective marketing and advertising platform. Hence, the presence of an internet company is an almost essential need for its success. As a result, there is a huge demand for various web experts ranging from a web builder and web designer who create the company's website, through a content writer and graphic designer who specializes in content creation to PPC and SEO people who are responsible for advertising the site through search engines. A relatively new profession is managing social networks. His job is to promote the company on popular social platforms such as Instagram, Facebook, LinkedIn, and more.

The Internet field attracts people with different knowledge, experience, and interests. It has a place for people with an affinity for technology, as well as for creative and artistic people and for those who specialize in advertising and marketing. Since almost every company needs digital assets, the field includes many employment opportunities, and the demand for talented internet experts has increased over the years.

E-commerce is the English term for e-commerce, and it describes all transactions made through the Internet. There are several types of trading sites. The difference between them is the type of seller and the target audience. E-commerce sites contain products, a checkout page, and the option to make a charge (clearing).

People that are experienced in e-commerce can work in a variety of positions such as webmasters whose job is to maintain the site and bring in sales, digital experts who are responsible for site sales, social media, etc., be part of a marketing team whose job is to manage the brand in networks and design websites and so on. Requirements vary for each position, but other standard requirements are the knowledge of Amazon and Shopify, data analysis and report generation, familiarity with advertising platforms, and experience in managing e-commerce sites.

A person who deals with the UI is usually responsible for the design side of the user interface, and a person who deals with UX is typically accountable for the user experience. And to improve it, he must research, analyze data and understand users' behavior, desires, and expectations. UX/UI people must make the site accessible and understandable, understand the customer's requirements and implement them while maintaining the site's visibility, characterize and design digital products and test the user experience in these products.

UX/UI people are needed in high-tech companies, in web design and application offices, startups, and so on. Requirements are usually graphic design studies or UI/UX course, portfolio, knowledge of graphic software such as Photoshop and Illustrator, familiarity with the fields of web and mobile, creativity, ability to work in a team, mastery of English at a high level, technical capabilities, artistic abilities, Good interpersonal skills, and rapid learning ability.

PPC stands for Pay Per Click. This online advertising model aims to place the promoted site at the top of the search results, with each entry to the site through the ad costing the advertiser money. A PPC person is a person whose job is usually to run social media campaigns and market in search engines according to this advertising model.

A PPC manager is a person who specializes in PPC. He manages and optimizes campaigns on Google and social networks such as Twitter and Facebook, analyzes advertising data, works with various marketing departments, identifies, and takes advantage of growth opportunities, writes posts, and the like. Requirements vary by job and company, but the most common are a bachelor's degree in a relevant field such as business administration, knowledge of Google Analytics and Google ADS certification, English with a high level of written and verbal command, creativity, motivation, and rapid learning ability.

The acronym SEO means Search Engine Optimization, which means search engine optimization, or in other words - SEO. There are two main ways to promote a website - sponsored and non-sponsored, called an "organic" way. To promote a site organically, make sure that the site contains quality content, is secure for the surfer, contains standard search terms, and so on.

An SEO person is a person who is responsible for organically promoting the site for the site to receive as much exposure as possible and attract as many surfers to it as possible. An experienced SEO or SEO manager will often work as a growth manager or promotion manager and will be responsible for, among other things, campaign management, optimization, and expanding website exposure. The requirements are usually English with a high level of oral and written command, marketing experience, data analysis skills and concluding them, mastering Office applications, enlarging the head, creativity, and the ability to learn quickly.

Building a website, particularly a sales website, allows the company to offer its products to a wide range of customers in an accessible manner. In addition, there are many types of websites. Therefore, website builders are required in any company or entity interested in advertising itself online.

Standard requirements are academic education in a relevant field such as graphic design or programming, high-level written and oral English, knowledge of the WordPress environment, developed aesthetic sense, ability to manage and monitor projects, high-level service, and human awareness, responsibility, seriousness, and self-motivation, initiative, and self-motivation, ability to prioritize tasks and work under pressure, order and organization, ability to perform multiple tasks simultaneously and more.

An Instagram expert is a person who advertises a business, product, or service through the posting of content on the Instagram platform. The goal of an Instagram expert is to turn the company’s target audience into its customer base and increase brand exposure through advertising on this social network. An Instagram expert must tailor an appropriate advertising strategy for each client and accompany him throughout the advertising period.

Since this is a popular and accessible app for all of us, many can claim to be Instagram experts. Therefore, anyone who wants a company to hire his services will need to present proof of his advertising abilities, demonstrate knowledge in brand promotion, proficiency in the sponsored promotion and organic promotion, and the ability to write excellent marketing content and human relations.

A Facebook expert is a person who helps companies or business owners promote their products and services through Facebook content sharing. A Facebook expert assesses the business's suitability for digital marketing, guides and advises on possible courses of action, and runs advertising campaigns to reach a wide target audience and increase the number of customers.

For a company or business owner to hire the services of a Facebook expert, he must present evidence that his publications are helpful and demonstrate knowledge in managing sponsored campaigns and promoting brands in an organic and sponsored manner. Facebook experts can work as freelancers or in the marketing departments of large companies.

A LinkedIn expert is a person whose job is to help an employer build a professional company page that will help him find employees. A LinkedIn page manager knows how to upgrade an existing profile or build a new profile that encourages candidates to contact him, creates interest in the employer's content, helps establish relationships with relevant parties in the country or abroad through LinkedIn, provides guidance, and helps manage sponsored promotion on LinkedIn.

To find work in the field, LinkedIn experts are required to demonstrate knowledge and proficiency in this social network, have high verbal and written expressive abilities, and have a business sense and self-confidence. They must also demonstrate the ability to make meaningful connections with relevant people and previous experience in locating potential candidates. They are sometimes even asked to display LinkedIn pages of companies they have previously worked with.

An affiliate or affiliate marketer in Hebrew is a person who mediates between sellers and buyers in online transactions. An affiliate manager is a person who is responsible for a team of affiliate marketers. His job is to help market the product or advertising company in the best and most effective way, tailor marketing tools to each advertiser and assist the marketers below him in the technical aspect.

Every advertiser and affiliate marketing network has different requirements. Still, the most common requirements are proven experience in affiliate marketing, high-level written and oral English, mastery of computer applications and office software, familiarity with social networks and marketing platforms, experience in SEO and PPC, excellent interpersonal skills, And management capabilities. Those with a background in the field of specialization of the employing company may be given an advantage.

A social network manager or social manager is a person whose job is to manage and maintain the company's accounts on social networks, publish content and promote it and increase the number of followers and people exposed to the company's pages. In addition, the social network manager must be responsible for segmenting the target audience of the content, managing the budget devoted to advertising on social networks and complying with it, analyzing the data that comes from the sponsored promotion, and more.

Social network managers are needed in advertising agencies and large companies that want a quality presence on social networks. The requirements are usually: studies in social network management as part of dedicated courses or as part of communication studies, acquaintance with various social networks and experience with the sponsored promotion in them, knowledge in managing campaigns on social networks, and English with a high level of oral and written control. In addition, those with experience in relevant systems such as Woocommerce, Shopify, or Elementor may benefit.

The job of a web designer is to design a website that is easy to use, attracting surfers to purchase the products or services advertised on it. The site must be aesthetic as well as accessible, and easy to operate. Web designers often work as freelancers but can work in large companies that have a website as UI people and in companies that offer WEB services to business clients. The job includes characterizing the customer's needs and requirements, designing websites, and landing pages, connecting them to various systems such as clearing or account management services, and more.

Requirements may vary slightly in each position, but the most common are portfolio presentation, creativity, familiarity with graphics software such as Photoshop, InDesign, and Illustrator, experience in HTML, high-level written and oral English, good interpersonal skills, and head magnification.

Digital marketing is advertising companies that offer a product or service on the Internet to advertise them and increase their profits. Today, there are several key channels that the digital marketer uses, such as search engine advertising, setting up websites, advertising ads and content on social networks, using digital advertising tools, creating collaborations to publish sponsored articles, and sending advertising emails to mailing lists and so on.

People specializing in digital marketing can work as freelancers or employees in marketing offices and large commercial companies. Standard requirements experience in creating and managing sponsored campaigns, familiarity with Google Ads, knowledge in promoting posts, big head, creativity, analytical ability, and thinking outside the box. In addition, some jobs may require a degree in a relevant field such as communications or business administration.